参考文献：
吴东英、李朝渊，2019，新媒体话语的跨文化研究[J]，《跨文化研究论丛》（1）：89-102。
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张结根
金陵科技学院外国语学院副教授。主要研究兴趣：语用学、话语分析等。
微信公众号语境下实施关注指令言语行为的话语比传统话语的媒体系统简单，但有其彼此关联的话语特征。第一，从话语范围看，尽管推送消息内容可能涉及学术、文艺、美食、科技等方方面面，但这类指令话语篇幅短小、内容简单、目的明确，即引导用户关注当前公众号，说明如何和为何关注当前公众号的问题。第二，从话语基调看，话语参与人是推送消息的公众号和接收消息的读者，读者是公众号服务的对象，公众号是读者自由选择的品牌，在网络环境下两者交流轻松且程式化。第三，从话语方式看，这种话语不使用语音媒介，主要借助文字媒介以及作为伴语言的字体格式实施指令言语行为；此外，大多数情况下还利用非语言的图像资源以及图文布局，共同传达话语意义。
微信公众号关注指令行为可以从意义关系和空间关系两个角度来分析。图文意义关系指图像和文字在传达意义时的主次关系或相对地位关系，从这个角度看，关注指令行为中的图文关系属于说明关系，是一种不平衡的意义关系。文本处于信息承载的支配地位，图像则处于附属地位，起到说明或支持文本意义的功能，侧重互动意义的表达。这种图文说明关系，分为三种情况：图文互补关系、图文明示关系、图文突显关系。图文空间关系指图像和文字的相对位置关系，涉及空间位置、大小和距离。因空间大小和距离在微信公众号的关注指令话语中不具有显著差异，本文着重分析空间位置关系，主要包括左右、上下、前后三种关系。
参考文献：
张结根，2016，微信公众号关注指令言语行为的多模态话语分析[A]。载陈新仁（编），《外国语文研究（2015年第1辑）》[C]。南京：译林出版社。62-70。
袁周敏
南京邮电大学外国语学院教授。主要研究方向：语用学、话语学。
In our sample, Sina Microblog users' identities are understood in a dual sense, the essentialist sense and the constructivist sense or the cultural sense and discursive sense. They are hand-in-hand instead of toe-to-toe regarding identity rhetoric in interaction. This is related to "a double articulated context" (Ren & Woodfield 2016: 96) where they write to share information not only with online friends but also to strangers behind screens and where "articulated" online identities are both shaped culturally and rhetorically. Some identities are more stable than others, but to a certain extent, they are what people choose to present to different audiences, which explains why some studies propose that online identities can be created at the hosts' will and out of nothing. This is only part of an identity's story when hosts use identity rhetoric for some communicative needs. For the other part, the present study also confirmed that online identity has its roots offline. Additionally, what people say online can produce an effect in real social circles; one may be alienated by what one does online (cf. I2 and I4). Thus, users' identities on the Sina Micro blog draw on their prototypes, social expectations and cultural traces from previous communicative practices. The Sina Microblog identity is mediated both by displayed friends and distant audiences. Therefore, the user, the displayed friends and the distant audiences triangulate to mould and portray their online identity in the Sina Microblog.
参考文献：
Yuan, Z. M. 2018. Exploring Chinese college students' construction of online identity on the Sina Microblog [J]. Discourse, Context & Media 26: 43-51.
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